Marketing Specialist

US-MA-Framingham
Job ID
2017-1261
Category
Marketing
Unit
Corporate Marketing
Employee Type
Regular Full-Time
Career Level
Experienced (Non-Manager)

Overview

 IDG is looking for an enthusiastic and collaborative Marketing Specialist to join our multi-disciplined marketing team, to help in our overall marketing efforts. You will be an integral part of the planning and execution of marketing plans for brand awareness, product promotion, and field marketing support for IDG’s multiple media, data and services product lines.

 

Responsibilities

  • Develop sales tools including product sheets and presentations
  • Manage outbound and inbound marketing activities to reach the target audience through appropriate channels including email, newsletters, social media, website, etc.
  • Create and maintain schedules and manage projects from inception to completion
  • Assist in brainstorming and developing ideas for creative marketing campaigns
  • Undertake individual tasks within a marketing plan as assigned
  • Ensure consistent branding and brand integrity throughout all materials and messaging

Qualifications

  • Proven experience as marketing specialist or similar role
  • Exceptional communication, writing, and editing skills (business and creative)
  • Ability to juggle multiple tasks and deadlines, and be extremely organized and detail oriented
  • Able to work collaboratively and independently on assigned projects
  • Big picture thinking and question formulation that leads to a full understanding how individual actions fit into overall project, dept. and company goals, to ensure final results deliver on goals
  • Solid computer skills, including MS Office (word powerpoint and excel) required, and familiarity with design programs (InDesign, Photoshop, Illustrator),marketing automation (Hubspot), and social platforms helpful
  • Must have a positive, outgoing personality, be customer centric, and a highly energetic and creative person
  • BS/BA degree required, preferably in marketing or communications.
  • The ideal candidate will possess 3+ years related experience.

 

 

 

Please be sure to upload a formatted version of your resume and cover letter during the application process.

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