Account Director, Events

Job ID
IDG Communications - Event Sales
Employee Type
Regular Full-Time
Career Level
Experienced (Non-Manager)


Do you want to be a strategic marketing consultant and help your customers succeed in their event marketing efforts? If so, come sell for an industry-leading Tech Media, Data & Marketing Services company.  Recognized as the #1 technology media company in the world by comScore, IDG Communications, Inc. provides a fast-paced environment built on innovation, hard work and desire to win!  IDG Communications is seeking an ambitious, talented, self-motivated, experienced and technology savvy Account Director, Events to join our Events Sales Team with responsibility for selling the entire IDG Communications, Inc.’s award winning Events Portfolio.


The ideal candidate will be someone who can build an event-specific sales plan that includes call plans, face-to-face meetings, and revenue goal setting.  Candidates should possess a minimum of 3 years’ experience selling into technology companies.  Trade show and/or conference sales experience is preferable.  Strong IT vendor/market knowledge and a proven track record of sales success is required.  The position is 70% over-the phone inside sales and 30% face-to-face sales at our existing events, competitive events and onsite client meetings.


You can expect a stable, yet fast-paced, work environment along with an office culture that rewards, recognizes and respects success and achievements.  We offer competitive salaries, an outstanding benefits package and an atmosphere dedicated to advancing our passion in providing the best customer experience for our key sponsor partners.



  • Prospect/drive new business opportunities
  • Understand customers goals/initiatives – be consultative
  • Confidently present IDG’s event portfolio/custom research
  • Maintain accurate weekly forecast with Sales Force database
  • Negotiate and be responsible for all contracts
  • Build trust and relationships w/clients/prospects
  • Develop a successful follow up routine (for new as well as current customers)
  • Create a continuous dialog with customers and prospects. Timing is key.
  • Work as a team player




  • BA/BS level degree or equivalent
  • 3-5 years event sales experience, ideally in a technology environment
  • Proven presentation, writing, critical thinking and negotiation skills
  • Must be able to multi-task
  • Self-starter with strong time management skills
  • Ability to work in a highly collaborative environment, and be self-motivated within a high energy engaged team
  • Strong presentation skills to senior level executives



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