• Acquisition Marketing Coordinator

    Job Location(s) US-MA-Framingham
    Job ID
    IDG - Marketing
    Employee Type
    Regular Full-Time
    Career Level
    Experienced (Non-Manager)
  • Overview

    IDG’s Marketing team is growing! We are seeking an Acquisition Marketing Coordinator to join our team. IDG is the world’s leading technology media, data and marketing services company influencing the most powerful tech buyers in the world. For more than 50 years and with a footprint in 147 countries, IDG helps our customers make the smartest technology purchasing decisions.


    • Help execute and manage lead generation activities across multiple channels including IDG’s blog, IDG.com, paid social, display and email
    • Develop creative, content assets and landing pages in support of leads generation campaigns and execution when needed 
    • Maintain content marketing plan and schedule, partnering closely with sales and marketing
    • Manage and convert leads in Salesforce
    • Work with the Acquisition Marketing Manager to track and analyze data
      • Determine lead generation campaign effectiveness
      • Track top KPIs: new leads, MQLs, pipeline, closed-won business


    • 2-4 years of similar marketing experience
    • Experience with CRM (Salesforce.com) and Marketing Automation (HubSpot) required
    • Working understanding of demand funnel stages
    • Strong communication skills, copy writing required
    • Social media ad buying/placement a plus
    • Experience with account-based marketing strategy and tactics
    • Adobe Creative Cloud experience a plus

    Please upload a formatted version of your resume and cover letter during the application process.


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