• Email Marketing Coordinator

    Job Location(s) US-MA-Framingham
    Job ID
    Ad Traffic/Ad Operations
    Digital Account Services
    Employee Type
    Regular Full-Time
    Career Level
  • Overview

    IDG has an exciting opportunity for an Email Marketing Coordinator, within our leading demand generation team, Digital Account Services (DAS).  This is an opportunity to be part of a highly talented team who is the center of excellence for Demand Generation. The right candidate would be focusing on driving lead acquisition, audience engagement, and client retention through email marketing.


    • Lead day-to-day execution of email campaigns; including production, creating email marketing copy, QA, audience segmentation, and scheduling deployment
    • Partner with the Campaign managers and EFT team develop and implement lead generation strategies that bring new registrants for lead gen campaigns
    • Collaborate with key stakeholders from the Digital Account Services campaign management team to ensure coordinated execution to drive email performance
    • Manage ongoing email marketing copy refreshes, updates, testing, and optimizations
    • Email reporting and analysis
    • Coordinate A/B testing of subject lines, send times, body copy, or other email features as well as analyze those results
    • Testing all emails before launch for accuracy, tracking, and readability across devices and email service providers.
    • Ability to maintain a high level of productivity while managing multiple competing priorities


    • BA/ BS in Marketing preferred
    • Exceptional attention to detail
    • Experience with various Email Deployment Platforms
    • Knowledge of HTML and/or CSS for email marketing.
    • Knowledge of GDPR and CAN-SPAM
    • Experience managing email nurture campaigns and triggered emails
    • Experience working with various stakeholders across multiple departments
    • Success in managing email marketing campaigns to meet short-term and long-term goals.
    • 1-2 years in an email marketing role preferably in the B2B Technology industry
    • Exposure to SQL preferred but not required
    • Strong Analytical skills and ability to report on trends that implement change in process
    • Self-start and self-learner


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