Digital Marketing Analyst

Job Location(s) US-MA-Framingham
Job ID
2020-1722
Category
Ad Traffic/Ad Operations
Unit
Insights & Performance Marketing
Employee Type
Regular Full-Time
Career Level
Entry-Level

Overview

IDG, a global media, data, and services company, is seeking a Digital Marketing Analyst to join the team in Framingham, MA.  Excellent benefits including health (medical, dental, and vision), 401k, and time off allocations are available to all employees starting day one of employment.  Upon joining IDG, you can expect a stable, consultative, and hard charging work environment along with an office culture that rewards, recognizes, and respects achievement.  We offer competitive salaries, an outstanding benefits package and an atmosphere dedicated to advancing our passion in providing cutting-edge advertising & marketing solutions for our clients.

 

Reporting to the Sr. Manager, Digital Marketing Analytics, this role is responsible for the day to day reporting of all client programs & digital initiatives within IDG.  A critical part of this position is being in a client-facing role and measuring campaign performance in real time to help ensure delivery and optimize for maximum output.

 

Ideal candidates must have a background in digital analytics.  Experience with BI tools, Google Analytics & Google Tag Manager are required.  Prior experience in media advertising, content marketing or email marketing is preferred.

Responsibilities

  • Produce reports, analyses, and visualizations using numerous data sources in IDG BI platform
  • Create easy-to-understand reports that present complex data tailored for both clients and executive management, as well as our internal teams for ad hoc requests
  • Take ownership for assigned reports and requirements gathering, and communicate effectively about said tasks and requirements
  • Analyze IDG owned and operated and sponsored content web sites using Google Analytics
  • Analyze IDG email marketing data
  • Assist with deploying of IDG emails (both editorial & commercial/demand generation)
  • Analyze advertising data – both impressions and interactions, experience with Google Ad Manager or a DMP is plus
  • Collaborate with multiple teams within IDG to optimize client programs
  • Assist with new business development initiatives around analytics & digital strategy

Qualifications

Required Qualifications:

  • 2 or more years working in data & analytics; ideally in tech or media industries
  • Knowledge of email & digital marketing
  • Must be analytical, hardworking, creative, curious and interested in people and ideas
  • A collaborative and strategic thinker who has the ability to help to make the numbers make sense to any audience
  • Ability to codify ideas and see “the story” or “the big picture” above the detail around research, client objectives and market dynamics
  • Ability to frame the key issues facing the client and develop recommended approaches
  • Uses clear, concise writing and presentation skills to effectively communicate a story in a compelling fashion

Desired “Bonus” Qualifications:

  • Demonstrable ability to write clear and concise presentations summarizing data insights, outcomes and implications in straight-forward and enlightening way for clients
  • A self-starter who is very detailed oriented with the ability to multi-task, meet deadlines, quickly process information, and maintain confidential information
  • Experience working with DOMO or Upland Adestra is a plus but not required
  • Excellent time management skills with a positive attitude and collaborative nature
  • Professional, outgoing, friendly, fearless
  • Outstanding organizational, written, and verbal communication skills
  • Strong interpersonal skills, demonstrated empathy and commitment to clients’ and agency’s business

Please upload a formatted version of your resume and cover letter during the application process.

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