Sr. Marketing Specialist

Job Location(s) US-MA-Framingham
Job ID
2020-1732
Category
Conferences, Events, Tradeshows
Unit
Events
Employee Type
Regular Full-Time
Career Level
Experienced (Non-Manager)

Overview

IDG Events has an exciting opportunity for a seasoned audience development marketing professional.

 

 This role involves owning and executing attendee recruitment campaigns in support of our portfolio of virtual events.  We are looking for a marketer with 5+years of high-tech marketing experience with strong experience in digital marketing.

Responsibilities

  • Create and maintain marketing plans for events in our portfolio, currently virtual roundtables and virtual conferences.
  • Own and execute on audience development activities for a high volume of events simultaneously. Employ a marketing mix of outbound email recruit and social media to reach target attendee goals.
  • Meet or exceed attendee registration and attendance goals.
  • Coordinate with other team members on best practices, templates, and workflow to ensure predictable results.
  • Using internal tools such as Cvent, DOMO and Salesforce, track and report all marketing activities for thorough post-campaign analysis.

Qualifications

  • Excellent interpersonal and communication skills
  • Superior organizational skills, ability to work independently, strong attention to detail
  • Ability to multi-task in a fast-paced environment
  • Strong HTML and Excel skills a plus.
  • Bachelor’s degree in business, marketing or data analytics preferred but not required.
  • Knowledge of Cvent, DOMO and Salesforce a plus.
  • 5+ years in an event marketing or audience development role

Please upload a formatted version of your resume and cover letter during the application process.

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