Email Marketing Manager

Job Location(s) US-MA-Needham
Job ID
IDG Communications
Ad Traffic/Ad Operations
Data Services Group
Employee Type
Regular Full-Time
Career Level
Experienced (Non-Manager)


IDG Communications’ Data Services Group is seeking an experienced Email Marketing Manager to join their team in taking the lead with our email marketing strategies.  This position will support demand generation and client campaigns by working in tandem with Audience Development & Engagement and the Commercial Teams. In addition to supporting the demand generation business, this position will support various internal IDG promotions.  


IDG Communications’ vision is to make the world a better place by enabling the right use of technology.  As the leading global media and data company powered by 1st party relationships, our collaborative, innovative and customer focused culture fosters success for our customers and our employees.


Upon joining IDG, you can expect a stable, consultative, and fast paced work environment along with an office culture that rewards, recognizes, and respects achievement.  We offer competitive salaries, an outstanding benefits package and an atmosphere dedicated to advancing our passion in providing cutting-edge advertising & marketing solutions for our clients.


This role will be based in Needham, MA once we reopen.  Our reopening plan will remain fluid based on COVID-19 guidance to ensure the safety of all our employees.


Reporting directly to the US Data Services Group Vice President, the successful candidate will be responsible for the below.


  • Identifying target audience profiles and growing our email lists
  • Reaching customers and promoting brands through email campaigns, informing them about products and events
  • Designing, implementing and analyzing email marketing campaigns for optimization and suggesting improvements
  • Writing newsletters, upgrading existing email templates
  • Ensuring emails follow industry policies and best practices
  • Reporting on email direct marketing campaigns performance


  • Email marketing experience as an Email Manager or Digital Marketing Specialist
  • Digital strategy and execution for engagement, nurture and retention
  • Proven work experience with email analytics
  • Excellent copywriting skills
  • Strong project management skills
  • Strong reporting and communication skills
  • Strong HTML skills; working with email templates
  • A/B Testing
  • Ability to work under tight deadlines

Please be sure to upload a formatted version of your resume and cover letter during the application process.


IDG is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.


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