Internal Marketing Manager, Consumer

Job Location(s) US-MA-Needham | US-NY-New York | US-Remote - East Coast
Job ID
2021-2135
Company
IDG Communications
Category
Online Media
Unit
IDG Communications
Employee Type
Regular Full-Time
Career Level
Experienced (Non-Manager)

Overview

IDG is the world’s leading technology media, event, data and marketing services company operating at the intersection of media and marketing technology.  We influence the most powerful tech buyers in the world — from business technologists to enthusiasts and everyone in between.

 

IDG Communications’ vision is to make the world a better place by enabling the right use of technology. As the leading global media and data company powered by 1st party relationships, our collaborative, innovative and customer focused culture fosters success for our customers and our employees.

 

Upon joining IDG, you can expect a stable, consultative, and hard charging work environment along with an office culture that rewards, recognizes, and respects achievement.

 

We offer competitive salaries, an outstanding benefits package and an atmosphere dedicated to advancing our passion in providing cutting-edge advertising & marketing solutions for our clients.

 

The Consumer division (known for brands like PCWorld, Macworld, Tech Advisor, & PC Welt to name a few) works closely with the rest of the B2B focused businesses but has a stand-alone element that allows us to adjust and apply strategies to work specifically for the nature of our Consumer business. Its revenue is spread across Direct sold media solutions, Indirect Programmatic and Network platform sales, Affiliate based revenues and paid for Reader solutions (print and digital).

 

As both media and marketing evolve, IDG continues its position in the market as a leader in delivering trusted solutions and content to its user base across the range of our 26 consumer sites across the globe. We have strong aspirations to further grow our audiences, traffic and revenues.

 

The Internal Marketing Manager will play an integral role in moving the worldwide IDG Consumer business forward.  Audience Marketing is at the intersection of content and product with audiences flowing into our sites where they are monetized by Direct Sold Advertising, Indirect Programmatic advertising and via our Affiliate partnerships.

 

This role will report directly to our Head of Global Consumer Audience and will oversee the worldwide audience growth related projects and strategy.  To be successful in the Internal Marketing Manager role at IDG, you must be confident in your ability to work toward aggressive strategic and audience goals set by the Consumer Leadership Team).

 

We are looking for someone with the ability to look down-field and plan for the evolving market while also ensuring our day-to-day needs and goals are also achieved.  The Internal Marketing Manager will be the driving force behind development of User Experiences, Brand Marketing,and Positioining.  They will be tasked with implementing the appropriate strategies, tools, processes, and metrics that will guarantee a positive impact on our overall traffic levels and revenue growth.

 

We are dedicated to advancing our passion as being the best source for buying and using consumer technology across PC, Mac and general/home tech areas.  Upon joining IDG as the Internal Marketing Manager, you can expect a stable, yet fast-paced work environment along with a culture that rewards, recognizes, and respects achievement. 

Responsibilities

  • Working with the IDG Consumer team to develop, refine and articulate go-forward strategies to grow our traffic and audiences in a way that supports our revenue growth plans
  • Partner with key stakeholders to find new and unique ways to engage with our audiences
  • Source and provide data and metrics to the global Sales teams to aid their market propositions
  • Contribute to and help shape our broader brand strategy
  • Partner with Analytics to deeply understand our consumer and uncover compelling insights and opportunities
  • Champion the voice of the consumer by providing clear, thoughtful and productive feedback during creative and campaign development
  • Help cultivate and build audience segmentations across various brands
  • Cultivate a strong relationship with editorial, product, and creative teams
  • Contribute to and support IDG’s objectives in creating a work culture that makes IDG a great place to work including - training, development, respect, diversity, inclusion and wellness at work

Qualifications

  • Minimum of 6+ years of marketing in a consumer environment
  • Extensive experience and excellent results in growing audience engagement
  • Understanding of a/b testing, from creating a hypothesis to execution and formulating conclusions from the data
  • A solid understanding of how to leverage traditional media measurement tools (Nielsen, comScore)
  • Ability to build and maintain strong internal and external partnerships; must be able to work with various internal stakeholders in a collaborative & harmonious way and drive projects through to successful conclusion
  • Experience working across multiple brands with unique strategies and challenges
  • Adaptable & able to switch focus and priorities quickly and seamlessly
  • Self-starter with strong organizational and time management skills; ability to work at fast pace, to achieve targets & business goals
  • Ability to take data and translate it into a compelling story to help key stakeholders the various IDG audiences and their behaviors

Successful applicants for this position must be fully vaccinated against COVID-19 as a condition of employment.  Requests for reasonable accommodation based on disability or religion will be considered on an individual basis.

 

Please upload a formatted version of your resume and cover letter during the application process.

 

IDG is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.

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