Event Marketing Specialist

Job Location(s) US-MA-Needham
Job ID
2021-2175
Company
IDG Communications
Category
Online Media
Unit
Event Marketing
Employee Type
Regular Full-Time
Career Level
Experienced (Non-Manager)

Overview

IDG is the world’s leading technology media, event, data and marketing services company operating at the intersection of media and marketing technology.  We influence the most powerful tech buyers in the world — from business technologists to enthusiasts and everyone in between.

We are looking for a creative and analytical Event Marketing Specialist to join our growing Event Marketing team. The ideal candidate will have strong organizational skills, outstanding digital marketing acumen, and the skills to execute multi-channel marketing plans focused on delivering audiences and meeting department KPIs for events.  

Responsibilities

  • Create and maintain schedules and manage projects from inception to completion.
  • Execute on marketing strategy and attendee recruitment activities inclusive of target audience, tracking, messaging, and methods of outreach (Emails, social, telemarketing, personal outreach, etc.).
  • All marketing activities will focus on meeting department KPIs. ( i.e., conversions, registration goals, attendee goals, net new name acquisition).
  • Create and proof (to ensure accuracy) content that motivates, inspires, educates, informs, sells, and ultimately provides information to generate registrations across a wide variety of digital platforms.
  • Immediately following each event, report post-event data in department reporting tools.
  • Utilize and develop a mastery of all department technology tools (i.e. CVENT, Monday.com, Adestra)
  • Lead special projects when asked within department
  • May include travel to events to ensure operational excellence.
  • Vet registrations for events to ensure attendee qualification criteria are met.

Qualifications

  • Exceptional communication, writing, and analytics skills.
  • Strong B2B or tech industry knowledge and experience
  • Ability to juggle multiple tasks and deadlines, and be extremely organized and detail oriented
  • Able to work collaboratively and independently on assigned projects
  • Solid computer skills, including MS Office (Word, PowerPoint, and Excel) and knowledge of Cvent a plus
  • Must have a positive, team-centric personality, be customer centric, and a highly energetic and creative person
  • BS/BA degree required, preferably in marketing or communications
  • The ideal candidate will possess 2+ years related experience

Other:    Successful applicants for this position must be fully vaccinated against COVID-19 as a condition of employment.  Requests for reasonable accommodation based on disability or religion will be considered on an individual basis.

 

Excellent benefits including health (medical, dental, and vision), 401k, and time off allocations are available to all employees starting day one of employment.

 

Please upload a formatted version of your resume and cover letter during the application process.

 

IDG is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.

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