Account Director, Consumer

Job Location(s) UK-London
Job ID
2021-2254
Company
IDG Communications
Category
Sales
Unit
Consumer
Employee Type
Regular Full-Time
Career Level
Experienced (Non-Manager)

Overview

Recognized as the most consultative (technology) media company in the world, IDG provides a fast-paced environment built on innovation, hard work and fun. IDG is seeking an ambitious, talented, experienced and technology savvy Account Director, Consumer Sales to join our Sales Team! This person will be responsible for working with our consumer clients in order to maximize revenues and market share.


The Consumer division (known for brands like PCWorld, Macworld, Tech Advisor, & PC Welt to name a few) works closely with the rest of the B2B focused businesses but has a stand-alone element that allows us to adjust and apply strategies to work specifically for the nature of our Consumer business. Its revenue is spread across Direct sold media solutions, Indirect Programmatic and Network platform sales, Affiliate based revenues and paid for Reader solutions (print and digital).

 

You will be responsible for manging existing accounts, proactively developing new business and delivering high quality proposals, in order to achieve monthly and quarterly targets. The successful applicant will be expected to work with their sales team counterparts to grow revenue share and deliver a world-class customer experience.

 

The successful candidate will have a strong understanding of B2C marketing, the media space, the agency landscape, and will have the ability to find opportunities and confidently present to clients, offering highly focused and customised marketing solutions that drive tangible results.

 

The Account Director, Consumer reports to the Senior Director B2B and Head of Consumer, who works directly out of our London office.

 

About IDG:
At the heart of technology our vision is to make the world a better place by enabling the right use of technology. We believe that the right use of technology can be a powerful force for good. As the world’s leading technology media, data and marketing services company, we build and improve relationships between technology buyers and sellers.

We provide quality content and experiences to ensure high engagement. The result is a deep relationship with our community built on trust. These 1st party relationships reward us with institutional knowledge that no one else commands, and we do this at a local, regional and global level across multiple languages.

 

Our Offer:

In return we offer the opportunity to make a difference as part of a successful company that prides itself on our focus on individual development and let’s try it attitude. We also have a competitive benefits offering, including the following:

  • 26 days holiday
  • Competitive salary and bonus incentive schemes
  • Private medical with BUPA
  • Free eye tests annually
  • Social events
  • Annual sports membership discount for gyms across the country!
  • Diversity & inclusion committee
  • Wellbeing committee, including mental health first aiders
  • Flexibility – work from home or in our lovely offices in Euston

Responsibilities

  • Identify, develop and close sales opportunities with your customer base, gaining market share with your existing customer base.
  • Drive new business revenue generation
  • Be a key participant in setting out and executing on IDGs sales strategy.
  • Develop, service, and prospect relationships with named B2C agencies & clients.
  • Confidently present IDG's portfolio of custom solutions
  • Negotiate and be responsible for all contracts and execute creative ideas
  • Oversee accounts planning, sales forecasting, CRM usage, and pipeline management.
  • Report on the sales pipelines and booking cadence of the business.
  • Identify new opportunities and channels for growth

Qualifications

  • 5+ years online sales experience, ideally in a technology environment working directly with B2C clients
  • Minimum of 3 years selling dedicated online solutions demonstrating a deep understanding of online media and trends
  • Expert-level understanding and fluency across demand generation, programmatic display and video, social, mobile, events, and media services
  • Strong and proven presentation, writing, critical thinking and negotiation skills
  • Ability to understand complex business marketing issues and how to leverage the IDG portfolio to achieve the client's objectives
  • Ability to work in a highly collaborative environment, self-motivate, and add to the energy of a highly engaged team
  • Self-starter with good organizational and time management skills; able to work within tight deadlines
  • Strong presentation skills to senior level executives
  • Demonstrated understanding of and experience with exceptional customer service and time management skills

IDG is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.

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