Marketing Campaign Specialist

Job Location(s) US-MA-Needham
Job ID
2022-2258
Company
IDG Communications
Category
Marketing
Unit
Marketing
Employee Type
Regular Full-Time
Career Level
Experienced (Non-Manager)

Overview

IDG is the world’s leading technology media, event, data and marketing services company operating at the intersection of media and marketing technology.  We influence the most powerful tech buyers in the world — from business technologists to enthusiasts and everyone in between.

 

IDG Communications’ vision is to make the world a better place by enabling the right use of technology. As the leading global media and data company powered by 1st party relationships, our collaborative, innovative and customer focused culture fosters success for our customers and our employees.

 

Upon joining IDG, you can expect a stable, consultative, and hard charging work environment along with an office culture that rewards, recognizes, and respects achievement.

 

We offer competitive salaries, an outstanding benefits package and an atmosphere dedicated to advancing our passion in providing cutting-edge advertising & marketing solutions for our clients.

 

We are looking for an enthusiastic and collaborative marketer who loves to help customers move through the buyers’ journey, to join our multi-discipline marketing team. This individual will balance the art and science of marketing by creating promotional efforts that perform. We are all about engaging tech marketers, so your work will support customer acquisition efforts including writing promotional copy, email marketing engagement efforts and demand gen (organic and paid). Overall, you will be an integral part of planning and executing marketing plans for demand generation.

Responsibilities

  • Create, and use provided content to engage tech marketers using analytics/past performance.
  • Grow visibility of IDG and our product portfolio through organic and paid efforts.
  • Educate leads through on-going nurture campaigns, encouraging connection with our sales team.
  • Participate in outbound and inbound marketing activities to reach the target audience through appropriate channels.
  • Create and maintain schedules and manage projects from inception to completion.
  • Assist in brainstorming and developing ideas for creative marketing campaigns.
  • Undertake individual tasks within a marketing plan as assigned.
  • Ensure consistent branding and brand integrity throughout all materials and messaging.

Qualifications

  • Exceptional communication, writing, and analytics skills.
  • Demonstrated ability to use data to form content decisions for deeper engagement
  • Strong B2B or tech industry knowledge and experience
  • Experience with ABM and paid lead gen campaigns to drive engagement
  • Ability to juggle multiple tasks and deadlines, and be extremely organized and detail oriented
  • Able to work collaboratively and independently on assigned projects
  • Big picture thinking and question formulation that leads to a full understanding how individual actions fit into overall project, dept., and company goals, to ensure results deliver on goals
  • Solid computer skills, including MS Office (Word, PowerPoint, and Excel) and familiarity with marketing automation (HubSpot) and content management tools (Word Press) helpful
  • Must have a positive, team-centric personality, be customer centric, and a highly energetic and creative person
  • BS/BA degree required, preferably in marketing or communications
  • The ideal candidate will possess 2+ years related experience

Other:  Successful applicants for this position must be fully vaccinated against COVID-19 as a condition of employment. Requests for reasonable accommodation based on disability or religion will be considered on an individual basis.

 

Excellent benefits including health (medical, dental, and vision), 401k, and time off allocations are available to all employees starting day one of employment.

 

Please upload a formatted version of your resume and cover letter during the application process.

 

IDG is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.

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